Stories, ideas and tips to help women build fabulous businesses and to help you build your best business.
Wednesday, August 27, 2008
How lipstick could change your business
It could be time to buy a new lipstick.
According to Rae Morris a guru on all things cosmetic, sales of make-up go through the roof when there is a financial downturn. And the reason is simple - it’s because make-up makes people feel good.
The charity Look Good…Feel Better, knows all about this. According to these guys make-up helps women have a positive outlook, renewed confidence and greater self-esteem – and they should know, they provide cancer sufferers in the UK with free make-up workshops and they have unequivocally proven that if you look good, you feel better. (www.lookgoodfeelbetter.co.uk)
So it’s not just about the mascara wand - make-up is a magic wand. It seems a new lipstick is less about buying a bit of lip gloss and more about buying a bit of life gloss.
What has this got to do with Kitchen Table Tycoons? Here is my nibble:
The media are doing a fabulous job at spreading doom and gloom about the economy and it’s easy to get caught up in the negativity - but that won’t help your business.
Instead live and breathe a positive outlook. Even if you have to fake your confidence at first it will soon become natural. You will quickly find that people will prefer to do business with you rather than your down-in-the-dumps competitor.
And how do you create a positive outlook?
Invest in a new lipstick of course!