Stories, ideas and tips to help women build fabulous businesses and to help you build your best business.
Friday, August 22, 2008
Has your business got style?
This morning, while I should have been busy doing very important stuff I stumbled across a book review for “Style Statement: Live by Your Design” (Danielle LaPorte and Carrie McCarthy). It caught my eye because the opening paragraph noted that some of us have an odd collection of clothes hanging up in our wardrobes which we have never worn.
So I delved a little deeper into the article and it seems the thrust of the book is this: come up with a two word style statement and use it to anchor your clothing choices.
The authors’ two word style statements are “sacred dramatic” and “refined treasure”. I can’t say they mean anything to me but that’s fine, the purpose of the style statements is to have two words that mean something to you – who cares if no-one else gets it. The important part of course is that it actually helps you make choices. No point in being “sacred dramatic” if you can’t hold up a pair of yellow stacked wedges and decide if they belong on your feet or not.
What does this have to do with being a Kitchen-Table Tycoon? Well it strikes me that every day we are faced with many choices about our businesses and are way too busy to spend ages making decisions.
So here is my nibble. How about a business style statement?
And I don’t mean a tortuous ‘value statement’ or an in depth analysis of your ‘purpose’; just a tidy little two-words which sums up the style of your business.
I decided mine would be ‘elegant sunshine’. I liked ‘elegance’ for its simplicity and ‘sunshine’ because of its association with warmth, good feelings and happiness.
Who knows, I could even apply it to my wardrobe and get rid of some of those made-for-somebody-else-but-not-me dresses.