Stories, ideas and tips to help women build fabulous businesses and to help you build your best business.
Wednesday, July 23, 2008
Bean and gone
I love hot chocolate but because I don’t love its contribution to my waist line, I drink it sparingly. So sparingly, in fact that I have taken to limiting myself to only choosing hot chocolate when I am in one particular café.
The café that I selected as my hot chocolate place does do exceedingly good and large hot chocolates but that is not the reason that why I picked it. No, it had nothing to do with the hot chocolate itself but everything to do with the fact that two delicious little dark chocolate coffee beans nestle in the teaspoon accompanying every mug of hot chocolate. I love them.
Now this café is actually at the top of a very large (and can I add fantastic) shopping centre, a shopping centre that is generously stocked with coffee shops and cafés. So, annoying as it is, I always drag my 3 young boys, toy cars, footballs, shopping bags and tired legs all the way up 5 escalators just to get my hot chocolate.
Not any more.
Last week the café stopped dispensing the two delicious little dark chocolate coffee beans. “Too expensive” they told me “but if you want to buy some we are still selling them”.
Buy some? Are you mad? The whole point was that the two delicious little dark chocolate coffee beans were a gift. Of course I know I can buy them but I don’t want to buy chocolate; I want to be given it and then feel that it would be rude not to eat it. And I want to feel looked after, treasured and cared for and, to be perfectly honest that’s how the free chocolate coffee beans made me feel.
So I wouldn’t have minded if the café had added a few cents to the price of the hot chocolate to cover the cost of the beans. But I did mind that they just stopped the beans altogether.
And now there is no point in trudging all the way up to the café at the top of the shopping centre so I take the much easier option of just stopping at the place most convenient to the shops that I frequent. And hey, I might even give up hot chocolate all together.
Here is my nibble:
Your business, like many others, may be suffering from rising costs and falling revenues and it makes sense to save costs by cutting out frivolous stuff. But before you give it the chop make sure that it actually is frivolous; it might in fact be the whole reason that people are buying your stuff.
Like two delicious little dark chocolate coffee beans.